EY US & Bayer Win “Artificial Intelligence for Good” Award in 2025 AI Breakthrough Awards Program
Prestigious International Annual Awards Program Honors Standout AI Companies & Solutions
LOS ANGELES, June 25, 2025 (GLOBE NEWSWIRE) -- AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, today announced that Ernst & Young LLP (EY US) and the Crop Science division of Bayer, have been selected as the winner of the “AI for Good Award” in the 8th annual AI Breakthrough Awards program.
EY US in collaboration with Bayer developed a breakthrough GenAI solution called E.L.Y. to bring greater speed and accuracy to how Bayer's frontline employees deliver crucial agronomic knowledge to farmers. With its industry-leading repository of specialized agronomic and product information for farmers, Bayer partnered with EY to build a system capable of understanding and responding to complex, natural language queries that agronomic advisors receive from farmer customers. With plans underway for global expansion, including in developing nations, the solution has been fully implemented by thousands of Bayer employees in the U.S.
The breakthrough solution has been trained on a large language model (LLM) built on the Microsoft Azure AI Foundry using decades of Bayer's aggregated agronomy content, Azure OpenAI Service, Azure Data Manager and Azure AI Search with the lates GPT-series models and proprietary insights. The resulting system achieves outstanding accuracy in its response based on the algorithms used to format information from different sources into digestible data that further informs the GenAI system.
Offerings consist of a vast array of seeds and traits, crop protection products, and digital solutions for agriculture. Retrieval Augmented Generation (RAG) dynamically retrieves relevant information to respond, in real-time, to prompt inquiries. Prompt engineering further tailors the system’s responses to help ensure accuracy on applied agronomy questions.
“At EY, we believe that proof, not promises, is what gives our clients the confidence to boldly transform -- to take on not only their challenges, but some of the biggest issues facing society today,” said Whitt Butler, EY Americas Vice Chair, Consulting. “Our work with Bayer demonstrates how GenAI can be responsibly scaled to solve real-world issues—accelerating access to agronomic expertise, empowering advisors, and ultimately helping farmers make more informed decisions to increase the global food supply. It’s innovation with purpose, and we’re proud to be part of it.”
"Being named one of the 2025 ‘AI for Good’ winners is a proud moment for all of us and a direct reflection of the incredible work by our team to drive more on-farm value for our customers," said Brian Naber, President of North America & Australia/New Zealand Region at Bayer's Crop Science division. "Our U.S. customer-facing teams are the first to welcome E.L.Y. – our GenAI powered agronomic agent – as a virtual agronomy partner to help them deliver faster, more informed and personalized support. This innovation is helping us deliver an unparalleled customer experience—one that’s rooted in trust, responsiveness, and a deep understanding of customers’ needs."
The AI Breakthrough Awards shine a spotlight on the boldest innovators and most impactful
technologies leading the charge in AI across a comprehensive set of categories, including Generative AI, Computer Vision, AIOps, Agentic AI, Robotics, Natural Language Processing, industry-specific AI applications and many more. This year’s program attracted more than 5,000 nominations from over 20 different countries throughout the world, underscoring the explosive growth and global importance of AI as a defining technology of the 21st century.
“GenAI is planting the seeds of the future and addressing the critical challenge of global food security,” said Steve Johansson, managing director, AI Breakthrough. “By making critical agronomic knowledge readily accessible, GenAI can empower those responsible for feeding the world, contributing significantly to a more food-secure and resilient global future. We’re pleased to recognize EY US and Bayer Crop Science for this incredible AI-driven contribution to the global good.”
About AI Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AI Breakthrough Awards program is devoted to honoring excellence in Artificial Intelligence technologies, services, companies and products. The AI Breakthrough Awards provide public recognition for the achievements of AI companies and products in categories including Generative AI, Machine Learning, AI Platforms, Robotics, Business Intelligence, AI Hardware, Computer Vision and more. For more information visit AIBreakthroughAwards.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
About EY
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
All in to shape the future with confidence.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000 people and had sales of 46.6 billion euros. R&D expenses amounted to 6.2 billion euros. For more information, go to www.bayer.com.
Media Contact: Steve Johansson 213.255.3658 steve@aibreakthroughawards.com
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